This is one of the most common problems in SEO in measuring the success of an online marketing campaign. Most of the time, marketers can track clicks and all user interaction on the site including average time spent on site, pages viewed per visit, and the bounce rate. All these stats enable the marketer to make certain adjustments if elements of the marketing strategy are not functioning correctly.

 Data analysis is essential for a successful internet marketing strategy. But what do you do if you have the kind of business where your clients always want to call? They do not want to fill out a form, they do not want to send you an email, and they do not want to buy a product from you; they basically want to speak to you over the phone.

 The problem with a phone call is that most of the time, it’s not trackable. You can ask the caller how they found you (Google, Referral Site, Yellow Pages) or get a dedicated number just for your website. Unfortunately, these do not solve the problem. You want to be able to see each phone call as a conversion on a “per keyword” basis. That’s the only way you can truly see which one of your marketing channels are performing, and which ones are not.

 A highly active site will have traffic coming in from major search engines (organic), from Pay Per Click Efforts (Adwords, Overture), from Affiliates, from Referral Sites, online directories, Social Media Profiles (Facebook, Myspace), Social Bookmarking and Newsletters.

 How is it possible to track phone calls all the way to these sources to see which ones are performing for your business?

 We at SeoGuruTech are big fans of analytics and being able to track everything.

 To implement “Phone Call Tracking on Analytics”, you do not need any complicated software. This can basically be implemented on any site. Call us for more information.