-Searchers click on organic results 85% of the time

-Companies connect with searches in two ways: Paid and Organic

-Longer search queries = fewer paid results appearing to the searcher

-Videos and images draw users away from the paid search column

-50% of searchers will see the 7th search result

-100% of searchers look at the first organic result; 50% look at the first paid result

-Increased organic results = increased brand awareness

-organic results last over time, whereas paid results stop the second you stop paying for them

-Searchers click on a brand 92% of the time when a brand is in both paid and organic results

-A search is on avg. three words long; nearly 25% are only one word

-Women are more deliberate in reading search results

-A #1 ranking is less important than people think. If you rank in the top 3 to 4 results and have a more compelling title and description, you may own the click

-Searchers don't even look at the entire title. They look at the left half of it

-Remember that every page of your site is a potential entry for visitors

-The days of normal search results that everyone sees the same are now over

-YouTube is the second largest search engine

-Results that contain both video and images, searches start with that first, then go above, and then below in their scan