SEOGURUTECH News!

Local-Internet-Marketing

Admin — Fri, 18 Feb 2011 00:00:00 GMT

Local Internet Marketing

Now more than ever, people are turning to the Internet for the things they want to buy locally. In fact, 31% of consumers turn to a search engine first when they’re on the hunt for local products and services. And 43% of Internet searches today include a local identifier, indicating that people would rather type a few keywords into a search engine than go shuffling through the phone book.

Recent studies have shown that 86% of consumers who use Internet search engines to find a local product or service follow up with a phone call or in-store visit. And 61% of those end up making their purchase offline. As a small business owner, that means you can no longer afford to take your chances with mailers or phone book ads that may or may not be working. Great stats and content.

With SeoGuruTech, local Internet marketing is a breeze! Our team of local-search experts will help you create an effective online marketing campaign to target your local customers. And local Internet marketing gives you ROI and tracking information that mailers and phone book ads can only dream of.

Take the first step in building your own customized local Internet marketing campaign today! Click here to get started or follow the links below to learn more about our Internet marketing solutions.

National-Internet-Marketing

Admin — Fri, 18 Feb 2011 00:00:00 GMT

National Internet Marketing

Pay per click is the fastest way to bring ready-to-buy customers to your website. SeoGuruTech pays to place your ads high on the results pages of all the major search engines. PPC advertising is effective because it matches searchers who are looking for what you sell with pages on your website that are prepared to pitch your products or services. You could see dramatic results in as little as one week for a fraction of what it costs to place ads in traditional media like radio or television.

Here’s how it works:

SeoGuruTech develops a list of keywords representing the products or services you sell.
Our team writes targeted ads matching those keywords and uploads the ads, keyword lists, and bid prices to the major search engines.
Your ads appear in the sponsored links sections when a potential customer performs a search using those keywords.
Searchers click on your ads and are directed to the most relevant page of your website, where you can captivate them with a great offer and turn them into a paying customer.

PPC has the best tracking capability of any form of marketing today. With our integrated reporting system, you can see information for all the major search engine PPC programs, track where your visitors are coming from, what they do once they get to your site, and which visits convert into actual sales. Of course, we turn around and do the most responsible thing we can with the data – make your pay per click campaign even more efficient.

PPC is a simple idea, but that doesn’t mean it’s easy to execute. A successful campaign requires constant keyword management, keyword selection, ad placement and scheduling, bid management, and more. So leave the pay per click management to SeoGuruTech. We take the guesswork out of PPC so you can focus on what really matters—running your business. Whether you’re a local retailer or a national advertiser, we’ll create and implement a successful PPC campaign for your business. It won’t be long before the customers are knocking at your door.

Pay-Per-Click

Admin — Fri, 18 Feb 2011 00:00:00 GMT

Pay-Per-Click (PPC)

Here’s how it works:

SeoGuruTech develops a list of keywords representing the products or services you sell.
Our team writes targeted ads matching those keywords and uploads the ads, keyword lists, and bid prices to the major search engines.
Your ads appear in the sponsored links sections when a potential customer performs a search using those keywords.
Searchers click on your ads and are directed to the most relevant page of your website, where you can captivate them with a great offer and turn them into a paying customer.

Search-Engine-Optimization

Admin — Fri, 18 Feb 2011 00:00:00 GMT

SEO provides the highest long-term return on investment of all online marketing methods. Search engine ranking algorithms place sites that contain the most relevant, trustworthy information at the top of the search results page, where everyone looks first. SeoGuruTech Search Engine Optimization services help major search engines like Google, Yahoo!, and Bing understand that your website has what people want.

Here’s how it works:

Consultation. Your account manager will meet with you to ensure we understand your business, your products and services, and your target market.
Website Analysis. We evaluate your site structure, page meta-data, content, keyword density, and other factors critical to SEO success.
Keyword Research. We assess the competitiveness of the keywords related to your business offerings and develop a cost-effective strategy to target search phrases that will bring business to your door.
Roadmap Creation. Your SEO team will meet and create a detailed roadmap outlining activities to be completed over the coming months.
Execution. We complete the tasks in the roadmap and work with you to get necessary changes to your site implemented.

The SeoGuruTech SEO marketing team establishes website relevance and trustworthiness for businesses like yours every day.

Turnkey-Internet-Marketing-Package

Admin — Fri, 18 Feb 2011 00:00:00 GMT

Web Design

If you don't have a website already we can create one for you. If you have an existing one we can improve it or we can design one using our platform.

Our platform contains:

Custom Web Design
Search Engine Optimization
Content Management Solution
Built-in SEO Architecture
Unlimited Content, Images and Video
Dynamic Sitemap Feeds
NewsLetters
Administrative Console
FaceBook & Twitter Integration

Organic Search

Major search engines like Google evaluate websites based on credibility and relevancy, so that searchers find the best matches for their search. We look at the specific criteria that Google uses to evaluate websites, and we make sure you show up on their radar. The better position you’ve got on the search results, the more customers for you.

SEO Components:
Solid onsite SEO analysis and optimization
Creative link-building
Social media coverage
Press Release & Article Publication

Ranking well for competitive keywords requires a full spectrum approach to online marketing. Proper SEO makes use of social media, maps and should include mobile optimization. SEO isn’t as simple as just adding an ingredient to your website when it’s done. To quote Google:

Paid Search (PPC)

When you need results right away paid search is the way to go. From the time you sign up to the time you start seeing customers can be as quick as a matter of days. At SeoGuruTech we use paid search and paid advertising to quickly drive customers, test landing pages and research the market. We’re obsessed with constantly monitoring and improving your campaign to target only the searchers who want to find your expertise. We think you should get customers, not just traffic. That’s just how we roll.

PPC Components:
Google Adwords campaign creation and optimization.
Multi-variate landing page testing and optimization.
Goals & Funnels Setup & Tracking
Call tracking
Usability Report
Facebook and content network campaigns.

Maps Optimization

There are over a billion local searches a month. With our customized marketing, we target your potential customers, and we put your contact info right under their noses. Customers will just be a phone call away.

Maps Optimization Components:
Provide a mobile site optimized for mobile devices
Correct mistaken maps listings
Optimize maps information for better customer interaction and ranking
Actively promote your business profile on hundreds of other important sites

How Internet Search Works

Admin — Wed, 19 Jan 2011 00:00:00 GMT

Video explaining how Google Search Works. These principles apply to other search engines as well.

How Google Adwords Works PPC

Admin — Wed, 19 Jan 2011 00:00:00 GMT

Video on How does Google Adwords Work

FaceBook Desktop Application

Admin — Sun, 16 Jan 2011 00:00:00 GMT

A computer scientist named Charles Bihis, who works for Adobe, has created a desktop client for Facebook, fittingly named Facebook Desktop. The app is a side project for Bihis, and is not directly affiliated with either Adobe or Facebook, but Facebook users may find it useful nonetheless.

It's a notification engine that gives Facebook users real-time updates from their friends directly on their desktop, without the need to even open a browser. When a friend posts an update, comments on one of your photos, tags you, etc., Facebook Desktop users will receive the notifications on their desktops, whether they use Windows or Mac.

"Once upon a time, I was involved in a project here at Adobe called 'Project San Dimas,'" explains Bihis. "That project eventually grew into a full-fledged product called 'eBay Desktop' which enjoyed some impressive success. I was lucky enough to be part of the protoyping, designing, and launching of the very first version, and it was very exciting. More recently, I’ve thought about doing something similar. Introducing, 'Facebook Desktop!""

"I moved away from my home in Vancouver for work and so Facebook has been a great tool to help keep me in touch with everyone," says Bihis. "I found, though, that the browser metaphor for the Facebook 'stream' just wasn't working for me. I didn't like refreshing my home page constantly to see what people were up to. I also didn't like keeping a browser open whenever I wanted to read some of my friends posts. So, I made a simple AIR app that hits the Facebook APIs, grabs the latest posts, and delivers them to me in an unobtrusive way. I ended up finding it so useful, I started adding more and more features, like the ability to pause/resume, replay missed notifications, update my status, etc. Eventually, I was encouraged by a friend to polish it up and release it for others to use, and so here we are!"

It's actually somewhat surprising that Facebook itself doesn't already offer something like this. Perhaps they'll build something similar in the future. It is worth noting, however, that other third-parties have built desktop clients for the social network in the past. Facebook Desktop can be downloaded here.

Google Latitude

Admin — Fri, 14 Jan 2011 00:00:00 GMT

Google Latitude lets you stay close with your friends from your phone, computer, or both.

Find your friends on a map — see nearby friends and meet up.

Share where you are with the friends you choose.

Control your location and privacy.

To get it go to: Get Google Latitude

FaceBook Marketing

Admin — Fri, 14 Jan 2011 00:00:00 GMT

9 Tips for More Effective Facebook Marketing

Facebook is NOT welcoming of the marketing efforts of its users; and often, family and friends on Facebook are ANNOYED by marketing efforts. Both of those statements are undeniable. So trying to "market on Facebook" requires good sense, strict moderation, and an understanding of how Facebook might work for marketing purposes.

Personally, I rarely post any marketing messages on Facebook. I post them on Twitter frequently, but I also try to make sure that 75 - 90% of what I post on Twitter is either personal interaction, plugging good free content, or plugging other people's stuff. I do think, however, that monetizing my content on even free social media platforms is perfectly acceptable. Why? It's simple. Even though the platforms are provided to me for free, I'm also providing the content that allows the network to exist. If nobódy posted on Twitter, they'd be broke. So again, in moderation, with good sense, and with a priority on relationships over sales, marketing across these platforms should be an acceptable thing. Now about the good sense part.

Why is it That Social Platforms Are So Effective for Marketing?

People are social, by nature, so they love recommending stuff they like. Facebook, Twitter, and other platforms have a rapidly expanding user base. Authenticity is demanded as people will give honest and public feedback. The platforms are accessible and easy to use by design, even by people with few technical skills.

For the most part, marketing across social platforms is free, but doing it badly can cost dearly.

Why Is Facebook So Important to Messaging and Marketing?

With 500 million (and growing) unique users worldwide, Facebook is the number one social networking site in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the biggest phenomenon on the internet.

A user interface that allows for quick communication and the ability to create fan pages and groups at the clíck of a button are what make Facebook extremely popular. Another important reason for its immense popularity is the wide variety of social applications that have been developed and made available within the Facebook environment.

Facebook provides a wide variety of avenues to communicate with the audience, which opens up an entirely different world of possibilities to have a fruitful dialogue with customers. Some of these methods used popularly by marketers are:

Advertising:

The first, which is the most obvious one, is advertising on Facebook. The difference, however, is the fact that you can create an advertisement in a matter of minutes and also specify the details of your target group in terms of demographics and types of discussions where you want your advertisement to appear.

Fan Pages:

Facebook allows every brand, as well as individual users, to create fan pages for their favorite celebrities and their own businesses. Large brands have also created their official pages on Facebook that have a huge, immediate fan following world-wide. The fan page has immense utility to convey first hand information about the brand and also to collect immediate and frank feedback from your customers.

Branded Applications:

One of the most effective ways to engage a user toward your brand is by creating an application; this could be a game or a contest, with your branding coming across subtly through it.

What makes Facebook even more exciting is the way it allows you to target your communication sharply just to the customer segment you want to attract. It also provides analytics and page insights that give good feedback and measurement on the activity done.

Facebook is envied by other platforms and internet companies because, at least for now, they own the social graph. If Google has mapped the Internet's URLs, Facebook has mapped the Internet's personal relationships and connections, and that's extremely valuable. Why else would a company with virtually no physical assets to speak of (other than offices, servers, and datacenters) be worth billions of dollars?

9 Tips for Using Facebook to Market a Message

If you're thinking about jumping into the idea of marketing (or messaging even without the goal of profit), here are some tips to keep in mind:

1. Facebook, like any other online platform, has terms of use. Respect them or be prepared to be banned as well as criticized mercilessly.

2. Facebook is about relationships. You don't have a "relationship" with a door-to-door vacuum cleaner salesman - so don't be one on Facebook.

3. Being personal is everything. Successful Facebook marketing campaigns revolve around personality.

4. There isn't a magic formula for making any message "go viral." You can't control a virus - that's what makes them viral.

5. People like Facebook for entertaining stuff. In fact, entertainment is defined as "holding one's attention." Remember this.

6. Facebook ads are more personally targeted than ads anywhere else.

7. Being "liked" can work very, very well for your message. Being "unliked" (no, there's not a button, but it can happen) can bury you.

8. Facebook is in control. Always remember this and don't ever, ever assume its available tools won't change. They have and they will.

9. Don't build a business on Facebook marketing - or Twitter marketing - or newspaper ads, radio ads, TV ads, or leaflets dropped from hot air balloons. Build your business on a great product, a great message, and great relationships.

Skype-Mobile

Admin — Sun, 02 Jan 2011 00:00:00 GMT

Skype has launched a new version of its iPhone app that features video calling - a bold move considering Skype is fresh off a major outage issue, and that this will directly compete with Apple's new FaceTime feature of the latest iPhones.

With the new Skype iPhone app, users can make and receive free video calls from their iPhone, iPad, or iPod Touch. It works with both WiFi and 3G connections. Skype recommends WiFi for the best quality though, and additional data charges may apply with 3G.

The app lets users make video calls to people on their computers and other iPhones. It's compatible with the iPhone 4, iPhone 3GS, and iPod touch 4th generation with i0S 4.0 or above.

"You can also receive video calls on the iPod touch 3rd generation and iPad," notes Skype's Peter Parkes. "Calls can be made between devices using the new Skype for iPhone app and desktops including Skype for Windows 4.2 and above, Skype for Mac 2.8 and above, Skype for Linux and the ASUS videophone."

With the app, users can also make free audio calls to other Skype users of course. They can also make cheap calls to landlines and other mobile phones around the world.

"With approximately 25 million people signed into Skype at any given time, our new iPhone app makes it easy to share moments with your friends, family and colleagues, wherever you are," says Parkes.

Get Google Maps for mobile

Admin — Sat, 25 Dec 2010 00:00:00 GMT

Use Google Maps on your phone, and never carry a paper map again

Visit this URL in your phone's browser:

Get Google Maps Mobile

Does Your Customer Find You On Line?

Admin — Wed, 15 Dec 2010 00:00:00 GMT

SEO & SEM NewsLetters

How to Find Customers?
How can you Reach ALL your POTENTIAL CUSTOMERS?

Today more than ever, if you are not visible on the Web you are missing the BIG Picture, you are missing BIG Opportunities and your business is heading in the wrong direction.

Watch This Demo

Local Markets Video

Mobile Google Maps

Google TV Video

Recent Articles

December 15, 2010
Search Engine Statistics.

December 13, 2010
Local Search Relevance Factors.

December 11, 2010
Top 10 Tips For Local SEO.

December 7, 2010
9 Tips For An Effective Website.

December 3, 2010
Searchers Now Have More Ways to Find Your Content.

What We Do?

Watch Video

Search Engine Statistics

Admin — Sat, 11 Dec 2010 00:00:00 GMT

-Searchers click on organic results 85% of the time

-Companies connect with searches in two ways: Paid and Organic

-Longer search queries = fewer paid results appearing to the searcher

-Videos and images draw users away from the paid search column

-50% of searchers will see the 7th search result

-100% of searchers look at the first organic result; 50% look at the first paid result

-Increased organic results = increased brand awareness

-organic results last over time, whereas paid results stop the second you stop paying for them

-Searchers click on a brand 92% of the time when a brand is in both paid and organic results

-A search is on avg. three words long; nearly 25% are only one word

-Women are more deliberate in reading search results

-A #1 ranking is less important than people think. If you rank in the top 3 to 4 results and have a more compelling title and description, you may own the click

-Searchers don't even look at the entire title. They look at the left half of it

-Remember that every page of your site is a potential entry for visitors

-The days of normal search results that everyone sees the same are now over

-YouTube is the second largest search engine

-Results that contain both video and images, searches start with that first, then go above, and then below in their scan

Pay Per Click Marketing

Admin — Sat, 11 Dec 2010 00:00:00 GMT

PPC or Pay Per Click marketing is the quickest way to get traffic to your site, but that doesn’t mean it’s easy to execute. A successful campaign requires constant keyword management, keyword selection, ad placement and scheduling, bid management, and more.

SeoGuruTech takes the guesswork out of PPC so you can focus running your business. Whether you’re a local retailer or a national advertiser It won’t be long before the customers are knocking at your door.

Our team handles 100% of the keyword creation.
Our team writes targeted ads matching your customers needs.
Your ads appear in the sponsored links sections when a potential customer performs a search using those keywords.
Our ads direct your customers to the most relevant page of your website.
Our Proprietary Conversion Tracking system allows us to track conversions down to the keyword level.

Search Engine Optimization

Admin — Sat, 11 Dec 2010 00:00:00 GMT

SEO or Search engine optimization is the process of improving a websites relevance and visibility to the search engines through the natural or organic search results. Each search engine has it’s own unique ranking system or algorithm that determines the ranking and relevance of each website. Search engine algorithms place sites that contain the most relevant, trustworthy information at the top of the search results page, where everyone looks first.

Our job as SEO experts is to take what we know of these algorithms and strategically build your websites relevance. By doing this we help major search engines like Google, Yahoo!, and Bing understand that your website has what people want and belongs at the top of the search results page. Search engine optimization provides the highest long-term return on investment of all online marketing methods.
When you sign up for our top notch SEO service you will receive:

Consultation - Your account manager will meet with you to ensure we understand your business, your products and services, and your target market.
Website Analysis - We evaluate your site structure, page meta-data, content, keyword density, and other factors critical to SEO success.
Keyword Research - We assess the competitiveness of the keywords related to your business offerings and develop a cost-effective strategy to target search phrases that will bring business to your door.
Roadmap Creation - Your SEO team will meet and create a detailed roadmap outlining activities to be completed over the coming months.
Execution - We complete the tasks in the roadmap and work with you to get necessary changes to your site implemented.

Maps Optimization

Admin — Sat, 11 Dec 2010 00:00:00 GMT

92% of potential clients contact a business immediately after searching, and most of them make a purchase. Maps Optimization puts your business right under the noses of customers looking to buy. It gives your contact info to local searchers, because they’re ready to buy, and they’ll buy from you if they can find you.

Because the Google Map is visual and covers about 30% of the first page of search engine results, it draws potential clients and makes it easy for them to connect with local businesses.

When buyers look for services on Google, the 3—7 most relevant local businesses are displayed on a map with the company and phone number. SeoGuruTech can get you into these displayed spots.

Your first step is to create a business listing. The SeoGuruTech team will then look at search data and current trends related to your services and revise the content of your listing to maximize its relevancy to local and mobile searchers.

Each month, SeoGuruTech will build citations to your contact information on other sites and directories. Citations help your business rank higher in local search maps results, boosting you into the top listings, and attracting customers.

SeoGuruTech is the most aggressive at getting you on the local search results page. Call us today to inject some fizz into your business through Maps Optimization.

Social Bookmarking

Admin — Sat, 11 Dec 2010 00:00:00 GMT

Social bookmarking is a method for Internet users to organize, store, manage and search for bookmarks of resources online. Unlike file sharing the resources themselves aren't shared, merely bookmarks that reference them.

Social Bookmarking refers to web based applications that enable us to store bookmarks online instead of in our favourites or bookmarks on our computers. The immediate advantage of this is that we can access our bookmarked sites from any computer - even a mobile phone.

However bookmarks also have a distinct advantage over search engine results. Searching the internet with a search engine, no matter how good, means that the information is selected by computer software that attempts to determine meaning.

A list of bookmarks is the result of human action, we filter the sites we view and list links only to those sites that provide value. So if you share some of my interests you will problaly find it of value to access my bookmarks list rather than using a search engine. Social bookmark sites enable you make any link public or private so that we can make a selection of our bookmarks available to each other.

Top 15 Most Popular Social Bookmarking Websites as of December 2010 as derived from our eBizMBA Rank which is an average of each website's Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast.

Top 10 Tips for Local Search Engine Optimization

Admin — Wed, 08 Dec 2010 00:00:00 GMT

Top 10 Tips for Local Search Engine Optimization

Punch Above your Weight Online - Localized search results have recently experienced a major overhaul within the Google SERPs (Search Engine Results Pages) which has resulted in a fantastic opportunity for small and medium-sized businesses.

Local search results were previously relegated to a small map, which would appear within the first page of results, but now they enjoy first page domination for local search terms.

The benefit of this to small businesses is that they can now appear above their much larger revivals who are relegated to the last few results on page one of Google.

Don't miss out on local search results; they're your next customers. Here's 10 tips to help you capture them:

1. Claim your Google Places listing - it's easy to do and if one doesn't exist for your business then you can quickly and simply create one. What is it? A Google Places listing is effectively a profile attached to Google's local search results. It is important because Google ranks these profiles above all others in their new first page local search results.2. Add pictures to your Google Places listing. The effectiveness of your Google places listing is impacted by its completeness. Images will not only flesh out your listing, but when they appear in the search results, besides your Google Places listing, they are eye-catching and attractive which will increase clicks.

3. Gather citations - citations are instances on the web where your business is mentioned, Google uses the consistency of the information it finds and the authority of the referring site to boost your rank in local search engine results. The quality as well as volume of citations is an important factor in local search engine optimisation.

4. Include your locality in on-page optimisation - revisit your META and Title Tags to ensure your town is included wherever possible. Make sure your address appears on every page and that you have a contact page.

5. Submit your site to local directories including Yell.com, Qype.co.uk, Hotfrog.co.uk, local Chamber of Commerce and business directories. Local directories will have greater relevance in local search as it narrows your field of operation for Google to a localised area.

6. Manage your online exposure - make sure the information distributed across the web that pertains to your business is managed carefully. Trawl local directories and existing listings, double-check that your details are correct and that they match both your Google Places contact information as well as your websites contact page.

7. Get your reviews and testimonials on the web - no doubt you will already have testimonials collected from customers, these need to go online as well as in other marketing materials. Put a process in place of asking satisfied customers to review you online if at all possible. Pen a short email with instructions of where and how you would like the review left and send this to all satisfied customers.

8. Use a local phone number instead of a 0800, 0845 or 0870 - this again refines your location making it easier for search engines to place you within a specific region.

9. Target local keywords - when link building make sure you target some local variations on your keywords in the anchor text of your links.

10. Use your supply network - think about local search as being similar to networking. No doubt you will already have a network of local contacts, associates and suppliers who all allow your business to thrive. Simply transfer this network online by linking to each other.

Local search is set to dominate first page results for all local search terms. Small, local businesses should take advantage of this by implementing some or all of the tips above which will allow them to compete with much larger businesses who have until now monopolised the first page results by investing in aggressive SEO campaigns.

Google-Market-Finder

Admin — Wed, 08 Dec 2010 00:00:00 GMT

Google-Market-FinderGoogle made some announcements aimed at getting businesses to use Google to reach a global audience. These include a new resource site for doing just that, and a new tool called Global Market Finder, designed to help businesses identify markets with high demand for their products or services.

"Imagine you're a men's tailor in Bangkok, and you sell custom suits to travelers passing through Thailand," says Srinidhi Viswanatha with Google's Global Advertisers team. "You start a website to sell your suits online and begin to notice that the majority of your website traffic comes from overseas. How do you respond to this international demand?"

"Businesses of all sizes face a number of obstacles when they want to expand internationally," adds Viswanatha. "First, they must identify the right market to sell their products or services, such as custom men’s suits. Then they have to create versions of their website and ad campaigns in the language of the market they want to reach. Finally, and perhaps most importantly, they need to reach new customers who may be interested in their products and services."

The new resource site, Google Ads for Global Advertisers, is what Google calls a "central hub" for businesses to find help expanding into foreign markets. The site says that there are 1.9 billion Internet users worldwide, boasting that Google's search and content networks will help businesses reach over 80% of them.

On the site, users will find success stories, a step-by-step guide for finding new markets, translating their websites, translating ads, translating their business, and optimizing campaigns, location tips, a translator toolkit, tips for customer support and payments, etc.

The Global Market Finder tool automatically translates keywords into 56 languages, and uses Google's search trends data to find where people would search for products and services based on that. "It helps businesses evaluate new markets by showing the volume of local searches, estimated price for keywords and competition for each keyword in each market," explains Viswanatha.

Going global is one of the biggest challenges businesses face, so it stands to reason that these tools and resources from Google will become quite popular as businesses look to expand into new markets.

Google Talks Local Search Relevance Factors

Admin — Wed, 08 Dec 2010 00:00:00 GMT

Google Talks Local Search Relevance Factors

Google is placing a great deal of emphasis on local in its search results these days. In fact in many cases, it would appear to significantly reduce the importance of ranking in the regular organic results

Google talked a little about how local search ranking works today in a blog post on its Lat Long Blog, which included the below video of Google Product Manager Jeremy Sussman discussing the basics.

"Say you're in Union Square in New York City, and you want to find a nearby coffee shop, so you go to Google and type in 'coffee shops in Union Square, NYC'. You'll find a list of just what you typed in - local coffee shops near Union Square with all the basic information you would expect to find, such as name, address, and phone number, and if they exist, you'll also find reviews, ratings, and links to other relevant resources," he explains. "These organic listings are free to both the user and the business. We give you the best results we can find."

"Now, there are a variety of relevance factors Google uses to match or answer your search query, in this case, locating coffee shops near Union Square. Three of the key factors are: relevance, prominence, and distance," he continues. "Relevance is showing you only coffee shops and not unrelated businesses such as retailers, dry cleaners, and so on. Prominence is determined by how well known or prominent certain coffee shops are, based on sources across the web. Distance is easy. We calculate how far each coffee shop is from Union Square. And if you don't specify Union Square in your search, we'll show you coffee shops based on your general location."

Google recently launched Hotp

ot, a social recommendation engine for local search. You can read more about that here. Hotpot listings can show up anywhere business listings show up in Google search results.

"Do the Hotpot ratings and review impact order and ranking of the local businesses you see on Google? Absolutely," says Sussman. "That's the whole point...if you signed in to post ratings and reviews and to receive personalized recommendations in your search results. We do this to deliver more relevant search results and provide a more tailored experience based on your preferences."

In case you were wondering whether or not claiming a page will influence ranking, Sussman says, "A business claiming a Place Page does not result in preferential treatment. Of course more detailed information about your business helps us do a better job connecting people to the businesses they're searching for."

Finally, he makes it clear that neither Tags nor Boost (a couple of Google's local advertising options) influence local search ranking or where listings appear in Google or Google Maps results. Google does say, however, that the ranking of Boost ads in the 'Ads' section of the Google.com and Google Maps results pages is based on relevance and quality factors.

RockMelt - Your Browser. Re-Imagined

Admin — Tue, 23 Nov 2010 00:00:00 GMT

A NEW WEB BROWSER JUST FOR YOU

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Introducing Google TV

Admin — Tue, 19 Oct 2010 00:00:00 GMT

Everything You Want to Know About Google TV

Admin — Sun, 10 Oct 2010 00:00:00 GMT

Google has set up a new site for Google TV, with a "quick tour" spotlighting the features. Many of these were on display at the product announcement at Google I/O earlier this year, but it's still nice to be able to look at the details in one place.

Google also announced some new content partners, including HBO, Turner Broadcasting, and NBC Universal. The site says Google TV will come pre-loaded with apps for Netflix, Twitter, CNBC, Pandora, Napster, NBA Game Time, Amazon Video On Demand and Gallery. Apps from Android Market will start working on Google TV early next year.

It uses Chrome and Adobe Flash 10.1 to let you access web content. You can use either your Android phone or your iPhone as a remote control. This includes voice search and the ability to use multiple phones. You can also send videos from your phone to Google TV. All of the other features are discussed here.

On the site, there is a spotlight section that will show sites that are being "tweaked and perfected" for the TV. In the "Why?" section of the site, Google says:

"Like Android, it will be an open software platform. From the start, it will be able to work with any TV. And before long, anyone will be able to build applications for it..."

"The coolest thing about Google TV is that we don't even know what the coolest thing about it will be."

There are also sections on the new site for developers and how to get Google TV (complete with updates for when new products become available).

How-To-Track-Phone-Calls-On-A-Website

Admin — Sun, 10 Oct 2010 00:00:00 GMT

This is one of the most common problems in SEO in measuring the success of an online marketing campaign. Most of the time, marketers can track clicks and all user interaction on the site including average time spent on site, pages viewed per visit, and the bounce rate. All these stats enable the marketer to make certain adjustments if elements of the marketing strategy are not functioning correctly.

Data analysis is essential for a successful internet marketing strategy. But what do you do if you have the kind of business where your clients always want to call? They do not want to fill out a form, they do not want to send you an email, and they do not want to buy a product from you; they basically want to speak to you over the phone.

The problem with a phone call is that most of the time, it’s not trackable. You can ask the caller how they found you (Google, Referral Site, Yellow Pages) or get a dedicated number just for your website. Unfortunately, these do not solve the problem. You want to be able to see each phone call as a conversion on a “per keyword” basis. That’s the only way you can truly see which one of your marketing channels are performing, and which ones are not.

A highly active site will have traffic coming in from major search engines (organic), from Pay Per Click Efforts (Adwords, Overture), from Affiliates, from Referral Sites, online directories, Social Media Profiles (Facebook, Myspace), Social Bookmarking and Newsletters.

How is it possible to track phone calls all the way to these sources to see which ones are performing for your business?

We at SeoGuruTech are big fans of analytics and being able to track everything.

To implement “Phone Call Tracking on Analytics”, you do not need any complicated software. This can basically be implemented on any site. Call us for more information.

Google, Microsoft In Search Engine Talks With Twitter

Admin — Sat, 17 Oct 2009 00:00:00 GMT

Twitter may have finally found a way to monetize the billions of "tweets" its users send, thanks to potential agreements under which the social networking site would license Google and Microsoft (NSDQ:MSFT) to integrate those tweets in their search engines.
Microsoft and Google are reportedly in advanced negotiations with Twitter to license that company's live tweet feeds on a real-time basis, according to a Thursday report in The Wall Street Journal's All Things Digital blog, which can be read by clicking here.

And because of Yahoo's recent agreement to partner with Microsoft on search engines, Yahoo (NSDQ:YHOO) could potentially take advantage of any Microsoft agreement with Twitter, wrote Kara Swisher in the blog post.

While Twitter has its own search engine, it is currently not tied to other search engines. Swisher wrote that Twitter would be hard-pressed to expand its search capabilities to compete with Microsoft or Google.

It also is possible that neither Microsoft nor Google would finalize an agreement with Twitter, Swisher also wrote.

Such an agreement could have huge implications for the ability of Google (NSDQ:GOOG) and Microsoft to expand their search engine capabilities. Getting an exact number of how many tweets are generated per day or per month is difficult, but Twitter is certainly one of the most heavily-visited sites on the Internet.

Complete, an online media company measuring online consumer behavior, ranked Twitter as the 38th-most visit site August 2009, with an estimated 23.6 million visits, up about 803 percent over August 2008.

While much of the information that is sent via the 140-character tweets is mundane, Twitter users are also quick to tweet about events as they happen. This includes events spanning everything from major breaking news, such as a riot or flood, to breaking product or company news, making the real-time Twitter feed valuable to Microsoft or Google search engines.

However, even the mundane items, if data is mined properly, are valuable to search engines. Marketers, for instance, could use the Twitter feeds to check the status of a marketing campaign, or gain a sense of what Twitter users think about an event.

9 Tips For Effective Website Content

Admin — Sat, 17 Oct 2009 00:00:00 GMT

Web readers may be a difficult bunch, they may take a while to digest information and they may need convincing of every single point you deliver but they are essential. They can become long term, loyal customers, as long as you give them what they want.
Writing for the Internet is a different skill to writing for paper print or paper publications. Website readers digest smaller amounts of information in less time when compared to reading from paper.

This means that website content needs to be very well organised, concise, well formatted, and appealing. Throw in the proper use of search engine keywords, a powerful Call To Action (CTA), your Unique Selling Proposition (USP), and the natural scepticism of web users and it's easy to see why many website owners use professional content writers.

1 - Use An Inverted Pyramid Style Of Writing

The inverted pyramid style of writing means getting your point across early in the text. Web readers are an impatient bunch and they need to know that the page they're reading is relevant. Include a summary or conclusion of the page's main points at the beginning of the text and then elaborate on this as you progress.

2 - Make It Concise

As well as being impatient, web readers aren't able to digest and process information as well on a computer screen as they are on paper. There are masses of studies and numerous sets of data giving statistics on this, but the general point is that basic pages need to be between a third and a half of the length they would be on paper. Try to aim for 300-500 words for web pages, with longer pages for technical articles, newsletters, and other web based publications.

3 - Use Headers And Sub-Headers

Headers and sub-headers not only enable you, as the writer, to properly structure the page; they also enable the reader to scan through and find the information that is most pertinent to them. Don't try anything too clever with your headers and do ensure that they are relevant and informational.

4 - Use Bullets And Lists

Bullets and lists are another method of enabling readers to quickly navigate around a page and grab the most important information. Many readers will simply scroll down a page and if no information jumps out at them then they won't read anything. Prevent these readers from clicking away from your website by offering bite sized chunks of information.

5 - Use Simple Language

Another area where statistics and figures differ is in the comprehension level of website readers. No matter which figures you listen to, though, one point is clear - we simply can't process information as well when reading from a computer. Use simple language, avoid jargon that isn't necessary or clearly defined, and engage your readers using language that everybody can understand.

6 - Use Short Paragraphs And Shorter Sentences

A paragraph should contain text relating to a single, simple idea. When you reach the conclusion of that idea, you should also reach the end of that paragraph. Paragraphs should contain no more than 70-80 words where possible. If a paragraph requires fewer words then make it shorter. The same goes for sentences.

7 - Make It Easy To Scan

Shorter paragraphs, more concise pages, and good headers make a page easy to scan. So too do bullets and lists. Add formatting such as bold and italicised text, quotes, and even hyperlinked text to make the page easier to scan. Remember to use a degree of caution, however, because a page that consists of different formatting techniques will be very difficult to read and understand. Many readers will simply close your page and move on.

8 - Write Objectively

We've already discussed how Internet users are impatient and find it difficult to digest information; they're also a highly sceptical bunch that will take convincing of virtually anything you have to say. Use objective language and avoid the use of too much marketing fluff. Avoid exaggerated claims such telling readers that yours is the best product in the world and instead show them why - convince them to come to that conclusion on their own and you will enjoy better results for your effort.

9 - One Idea Per Paragraph, One Subject Per Page

A single paragraph should contain a single idea and a single page should cover one topic. If a page is becoming too wordy because it includes information on other subjects, then break it down and hyperlink to those other pages. For longer pages remember the bookmark function and use it wisely to help readers navigate their way around your site and take in all of the information that you have to offer.

Seo-News-Letter-Nov-2009

Admin — Sat, 10 Oct 2009 00:00:00 GMT

Seo Guru Tech

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Search Engine News and Tips

Learn how to improve your business performance by utilizing search engine optimization, social networking, link building, article publication, ppc and viral marketing strategies. Learn more at Seo Guru Tech

	20 TO 25% of Google Queries have never been searched before Video showing how to use Google Local Business Center to attract local customers. For more information, please Click Here

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	What is RSS in Plain English Video In Plain English demonstrating what is RSS and how useful this can be. For more information, please Click Here

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Seo Guru Tech is a full-service internet marketing agency with a proven track record. Unlike most agencies that offer expertise limited to one vertical, SeoGuruTech offers extensive professional consultation and management services across multiple areas of web site design, search engine optimization, internet marketing (PPC), Geo Targeted SEO (also known as local web marketing), link management, search engine submission, RSS, data feeds, article publication and distribution, social bookmarking, affiliate management and viral marketing strategies.

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The Long Tail Keyword Searches

guru@seogurutech.com — Sat, 05 Sep 2009 00:00:00 GMT

The Long Tail

Did you know that 20-25% of search phases at Google are unique? 1/4 of all keyword searches have never been searched before! This is why it is important to include related phrases and synonyms on your page. The addition of related phrases and concepts allows you to pick up additional search visitor traffic from obscure combinations of keyword phrases.

The term " The Long Tail" was coined by Chris Andersen, and applied to online retailers, such as Amazon:

"A frequency distribution with a long tail has been studied by statisticians since at least 1946.[2] The distribution and inventory costs of these businesses allow them to realize significant profit out of selling small volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items. The group comprised of a large number of "non-hit" items is called the Long Tail."

The Long Tail also applies to search. Whilst millions of people search for "used cars", a few hundred search for "used cars east texas". If you sell used cars in east Texas, then it makes sense to target these specific, long tail terms. What these terms may lack in sheer traffic numbers, they make up for in broadcasting specific intent.

Match that intent with your service provision, and you're laughing.

Viral Marketing

guru@seogurutech.com — Sat, 05 Sep 2009 00:00:00 GMT

In our technologically expanding world, where the Internet is the most available form of media, Viral Marketing is an extremely effective form of advertising. Before the Web explosion, this form of advertising would have been referred to simply as "word of mouth" or getting your message out by having your customer base spread the word.

Why Use Viral Marketing?

There are several studies that state that if someone has a good experience, chances are they will tell a few close friends. However, with a bad experience people will repeat it to anyone who will listen. Since the pace of the Internet is so much faster than that of word of mouth, you will want to be careful with the messages you put out there. The message you put forth can spread, and spread quickly, whether that message is good or bad.

Viral Marketing is exactly what it sounds like - advertising that works like a virus does. It can be as simple as a message that is attached at the bottom of an email. Like a virus, as the email is sent from one person to another, so goes the attached message. It is like an electronic version of that famous television commercial that said "you'll tell two friends, and they will tell two friends, and so on and so on...", only with the World Wide Web, one well placed message can have the ability to reach millions with one click of the mouse.

Essential Features

To tap into the potential power of a viral campaign you will need a few essential elements - free products or services that are easily transferred to others using existing communications networks. These products or services should be something that will exploit people's natural behaviors and emotions. Some examples beyond commercials would be how-to guides, surveys, best-of guides, educational guides, tools, widgets, quizzes and badges.

Sometimes nothing grabs peoples attention faster than the word FREE. Free trials, free email accounts, free anything can put you in a potential customer's head. Free can get your name out there and introduce people to the goods or services that will generate future revenues for your business.

There are rewards you can provide as well. Rewarding loyal customers with anything from percentage rebates and coupons for future purchases to free gifts for their continued patronage is another outstanding way to make sure that your 'virus' continues to spread.

Know Your Customers

Knowing and understanding your customer base will make your viral marketing more successful; tracking and analyzing what motivates them to want to pass along your message. You need to know what makes them tick. What is going to make the working mother of three take the time out of an already incredibly busy day to not only be drawn to your message, but also be interested enough to pass that message along to the other extremely busy moms in her address book?

Viral Marketing is a useful tool and it's something to think about along with your other marketing strategies. However, you still need to create something unusual and useful that people will naturally want to share and tell others about.

With the Internet there are opportunities to reach a much larger number of people much faster than in decades past. However, the basic marketing rules still apply if you want your viral marketing campaigns to be successful. Know your products or services. Know what demographics you are targeting. Get in their head and figure out what they need to feel compelled to not only spend their hard earned money with you, but what will make them want to keep coming back, and more importantly, bringing their friends with them.

Viral marketing (word-of-mouth marketing) is a really cool thing. Just think about it... instead of spending an insane amount of money on newspapers ads, TV commercials or banner ads, you spent nothing - and let your fans do all the work for you.

With viral marketing, your campaigns will suddenly get a life of its own - and start to spread like a virus. Everyone want to see it, and when they do, they all want to share it.

It is immensely powerful, usually having 500-1000 times greater impact than what you get from regular advertisements.

How?
There are a lot of tricks to viral marketing. Here are 7 important ones:

1: Make people feel something
The most important trick of all is to create a very strong emotion. You need to have an opinion, to express an idea with commitment and dedication. You want people to:

be filled with love or hate.
be very happy or insanely angry
be an idiot or a genius
be deeply compassionate or an egoistic bitch
You want people's blood to be pumping of excitement.

Forget neutral, trying to please everyone, supporting several target groups or any of the many ways to be unbiased. Viral marketing is 100% about emotions.

2: Do something unexpected
This one explains itself. If you want people to notice you campaign, you have to do something different - something unexpected. Forget about trying to promote your products as just being great - everybody does that. Forget about trying to make it look cool - everyone else has "been there, done that".

3: Do not try to make advertisements
One of the biggest mistake companies make is when they think viral marketing is just advertisements that people share - it is not. Traditional marketing is about promoting your product, showing how good it is, giving it center stage - and generally being incredibly selfish (and possibly using supermodels or movie stars). But guess what, nobody cares about you!

Viral marketing is all about a good story.

4: Make sequels
People have just seen your campaign. They think it was interesting, unexpected and their emotions has reached a high level - you have their complete attention.

Now what do you do?

If you do like most companies you will simply do nothing... and that is a big mistake. When you got people's attention you need to act, and one the best ways of doing that is to give them more - make sequels.

5: Allow Sharing, downloading and embedding
Sharing is what viral marketing is all about. Everything you do to make that easier is going to improve your campaign. That means that you need allow people to:

Download the content, in a usable format (videos in MPG, pictures in JPG etc.)
Allowing them to easily embed the content on their own sites (Note: remember bandwidth issues)
Sending it to friends, either using a link or by sending the content directly.
Publishing it on varies social networks - Digg, YouTube etc.
Allow people to add it the bookmarking sites

6: Connect with comments
Another important element is to connect with your audience. Remember you got their attention, they are excited and now they want talk. Comments is one of the most effective ways to do this.

Keep in mind that the best viral marketing campaign is one that creates a strong emotion. This means some people will really like it - while others will get very angry. You have to accept both in your comments, and you have to welcome both opinions. But, at the same time you must prevent individuals to wage war against each other.

7: Never restrict access
Viral marketing is also about your campaign getting a life on its own - spreading like virus. In order to do that, in order to become "viral", it needs to be free.

Never add restrictions to the mix.

Do not require people to register
to become members
to download special software
to enter "unlock" codes
...or to do something in order to get the right link.

Viral marketing is never about exclusivity. It is about getting it out there for everyone to see.

Bounce Rate Definition

guru@seogurutech.com — Thu, 30 Jul 2009 00:00:00 GMT

What does Bounce Rate mean?

Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.

Twitter in Plain English

guru@seogurutech.com — Mon, 06 Jul 2009 00:00:00 GMT

Twitter in Plain English

Video - Twitter in Plain English

Video: RSS in Plain English

guru@seogurutech.com — Mon, 06 Jul 2009 00:00:00 GMT

RSS in Plain English

Google My Maps

guru@seogurutech.com — Sun, 05 Jul 2009 00:00:00 GMT

How to create your own Google Map

Microsoft Takes A Shot At Real-Time Search

guru@seogurutech.com — Sun, 05 Jul 2009 00:00:00 GMT

Bing (sometimes) shows recent tweets Real-time

search may (together with semantic and/or mobile search) be the next big thing; with some individuals putting out scores of public messages per day, we need a way to organize them. And now, Microsoft's taken a step in the right direction by "bringing a bit of Twitter to Bing." On the Bing Community Search Blog, a post of that title announced, "[W]e're unveiling an initial foray into integrating more real time data into our search results, starting with some of the more prominent and prolific Twitterers from a variety of spheres."

But this is still an interesting development that puts Bing ahead of its biggest competitors. More advances may be on the way, too, as the official Bing post stated, "We think this is an interesting first step toward using Twitter's public API to surface Tweets in people search. We'd love to hear your feedback as we think through future possibilities in real time search."

YouTube About to Become Higher Quality

guru@seogurutech.com — Sun, 05 Jul 2009 00:00:00 GMT

Search may (together with semantic and/or mobile search) be the next big thing; with some individuals putting out scores of public messages per day, we need a way to organize them.

And now, Microsoft's taken a step in the right direction by "bringing a bit of Twitter to Bing." On the Bing Community Search Blog, a post of that title announced, "[W]e're unveiling an initial foray into integrating more real time data into our search results, starting with some of the more prominent and prolific Twitterers from a variety of spheres."

But this is still an interesting development that puts Bing ahead of its biggest competitors. More advances may be on the way, too, as the official Bing post stated, We think this is an interesting first step toward using Twitter's public API to surface Tweets in people search.

We'd love to hear your feedback as we think through future possibilities in real time search.

Most People Go Online to Socialize

guru@seogurutech.com — Sun, 05 Jul 2009 00:00:00 GMT

- More than twice as many people go online to socialize (81%) than to do business (39%) or shop (31%).

- 72% of people go online just to become part of a community.

- Seniors are going online today for the same reasons younger people are; to have fun (82%) and to socialize (80%).

- More people go online to connect via a social networking site (41%) than to post comments or opinions (34%).

- More people go online to be entertained (82%) than entertain others (48%).

- People seek education and entertainment: most people go online both to learn (88%) and have fun (83%).

- Almost half of people (47%) go online to learn to improve themselves and nearly one-third (31%) to find self-help experts or books.

- The desire to learn drives people to the Internet; top areas are new subjects (68%), the world (65%), a disease or condition (61%), eating healthier (55%) and managing finances (37%).

- Three times as many people go online to compare prices (66%) rather than people via dating sites (21%).

- One-third of people (34%) go online to purchase an item; tops are household items (49%), electronics (45%); music (35%), movies (29%), and school/work supplies (29%).

- More men (42%) than women (36%) go online to do business.

- 55% of women go online to find venues for personal expression compared to only 43% of men.

- 44% of people go online to create or update blogs and 42% of people go online to read other people's blogs.

- Nearly half (48%) go online to be invisible on instant messaging, 29% to create an avatar and 28% to be somewhat different.

- Women (48%) are much more likely than men (39%) to go online to advocate for an issue or position.

15 Second Search Tips: Area Codes

guru@seogurutech.com — Thu, 25 Jun 2009 00:00:00 GMT

If you want to learn how to find the location of an area code, watch this presentation:

15 second search tips: Area Codes

How to search with Google Toolbar