When you search on the Internet with a search engine such as Google, Bing, Yahoo, or Ask you see two types of results: Paid Advertising and Natural Results. Before we dig into how natural search works let’s have a quick discussion about paid advertising.

Paid Advertising – PPC (pay per click)
Every major search engine includes paid advertising these days. This advertising is typically referred to as Pay-Per-Click or PPC. The ads normally appear across the top and down the right of the screen when you perform a search. And in most cases the company running the advertisement pays each time someone clicks on it.

Use Pay Per Click with Caution
Pay per click advertising is an effective tool if it drives consumers to a webpage where a sale can result. We typically don’t recommend pay per click advertising in situations where a direct sale cannot result. It can quickly get expensive with no measurable result.

Natural search results cost the website owner nothing and are clicked on with much higher frequency than paid ads. This makes natural search results incredibly valuable.

In the early days of search engines the results were all natural. You would search on a phrase such as “new cars” and the search engine would display a list of web pages that it thought were the most relevant for that phrase.

Natural search still has the same basic goal – display the web pages that are the most relevant as determined by the search engine. Each search engine applies it own set of logic and rules to decide which pages to display.

63% of shoppers search on the Internet, then

they shop locally.

Are they finding you online and shopping at your Florida business?

Our mission is to level the playing field for local and family owned Florida businesses. So you can compete with big companies who know how to use the Internet to drive customers to their door.

Contact us and find out how we can help you.